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The luxury group said it had bought up an extra 10 hectares of land, adding to the 20 hectares it already exploits in partnership with a local family near the town of Grasse, known for its surrounding flower fields.
Chanel buys up more jasmine fields to safeguard famous No. 5
PEGOMAS, France — Wary of disappearing flower crops used in its best-selling perfumes, fashion and beauty firm Chanel has bought up more land in southern France to secure its supplies of jasmine and other varieties, harvested by hand in a delicate annual ritual.
Chanel buys up more jasmine fields to safeguard famous No. 5
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Wary of disappearing flower crops used in its best-selling perfumes, fashion and beauty firm Chanel has bought up more land in southern France to secure its supplies of jasmine and other varieties, harvested by hand in a delicate annual ritual.
Chanel buys up more jasmine fields to safeguard famous No. 5
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